![]() As a result, this way the company can market their goods widely without spending more money on traditional methods of marketing, like advertising. These distributors and dealers, therefore, act as independent representatives of the company. This enables them to reach out to even more customers indirectly. Manufacturers use this vast network of distributors to market their products to customers at various levels. As a result, this leads to a “network” of distributors that operate at various levels of the distribution chain. ![]() ![]() Sometimes, these distributors might have sub-distributors. Manufacturers use them when they have to deal with several distributors to push out their products. Network marketing is basically a medium of marketing that manufacturers use to expand their sales.
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